Falkenreck, C., Wagner, R., 2018. Co-creation of value in the digital age: disruption management in B2B and B2G relationships, in: IMP (Hrsg.), IMP Conference 2018, Sri Lanka. S. 1–7.

Schuster, O., Falkenreck, C., Wagner, R., 2017. A technology acceptance model for entrepreneurs, in: EMAC (Hrsg.), Proceedings of the EMAC 46th Annual Conference. University of Groningen, Groningen, S. TBD.

Froch, K., Falkenreck, C., Wagner, R., 2017. Drivers of relationship quality in B-to-B and B-to-G relationships - proposing a new overall measurement model, in: Tianjin University of Science and Technology (Hrsg.), Proceedings of the IMP Asia Conference. Tianjin University of Science and Technology, Kuala Lumpur, S. TBD.

Falkenreck, C., Wagner, R., 2017. The Internet of things – chance and challenge in industrial business relationships. Industrial Marketing Management 181–195. https://doi.org/10.1016/j.indmarman.2017.08.007

Schuster, O., Falkenreck, C., Wagner, R., 2016. The acceptance of mobile payments in the German retail market, in: Constantin Brătianu, A.Z. (Hrsg.), Proceedings of STRATEGICA 2016 - Opportunities and Risks in the Contemporary Business. Tritonic, Bucharest, S. 283 – 295.

Falkenreck, C., Wagner, R., 2015. Cultural Differences in Customer Churn- Lessons from Western and Eastern B-2-B Health Care Markets, in: Diamantopoulos, A., Schlegelmilch, B.B., Wagner, U. (Hrsg.), Convergence and Divergence in the New Europe: Marketing Challenges and Issues, Proceedings of the 6th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets. European Marketing Academy (EMAC), Wien, S. 1–7.

Schuster, O., Falkenreck, C., Wagner, R., 2015. Entrepreneurial Marketing in the Last Decade - A Literature Review, in: Dameri, R.P. (Hrsg.), Proceedings of the 10th European Conference on Innovation and Entrepreneurship. Academic Conferences and Publishing International, Reading, UK, S. 644–654.

Falkenreck, C., Wagner, R., 2013. Do Customer Club Memberships Really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?, in: EMAC (Hrsg.), Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World. TBD, Istanbul, S. TBD.

Falkenreck, C., Wagner, R., 2011. The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study. Journal of Marketing Management 27, 225–242.

Falkenreck, C., Wagner, R., 2010. Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures. Corporate Reputation Review 13, 20–37.