Project without external funding

Mobile Web Surveys

Project Details
Project duration: 01/200603/2009

In recent years mobile Internet devices are increasingly used to access the Word Wide Web. With new hardware solutions (smart phones) and software protocols emerging (UMTS, G3), the mobile Internet will become standard in the near future. In this project we evaluate the pros and cons of the mobile Internet for self-administered survey data collection: respon-dents will receive a survey invitation on their mobile phone by short text message, by multi-media message or by a live interviewer. Then respondent are supposed to access the Inter-net using their mobile device and log on to our Web survey (by clicking on an URL sent by short text message).
This methodology allows survey researcher to make use of the advantages of random re-spondent selection procedures (random digit dialling) which is a clear advantage compared to traditional Web surveys that rely mostly on convenient samples or access panels. At the same time non-contact should be reduced since respondents are reached using their mobile phones. Also, some cost savings might be expected when using a self-administered surveys mode. By contrast, it is assumed that mobile Web surveys are especially prone to coverage error, refusals and measurement error. These advantages and disadvantages of the mobile Web survey will be assessed in this project.

Principal Investigator

Last updated on 2017-11-07 at 13:43