Conference proceedings article
Customer Integration in New Product Development: A Literature Review Concerning the Appropriateness of Different Customer Integration Methods to Attain Customer Knowledge



Publication Details
Authors:
Bretschneider, U.
Editor:
Pries-Heje, Jan; Chiasson, Mike; Wareham, Jonathan; Busquets, Xavier; Valor, Josep; and Seiber, Sandra
Publication year:
2012
Pages range:
TBD
Book title:
Proceedings 20th European Conference on Information Systems (ECIS 2012)


Last updated on 2019-25-07 at 10:48