Conference proceedings article
FC Bayern München Goes Social – The Value of Social Media for Professional Sports Clubs



Publication Details
Authors:
Wulf, J.; Söllner, M.; Leimeister, J.; Brenner, W.
Editor:
AIS
Publisher:
AIS Electronic Library (AISeL)
Place:
Münster, Germany
Publication year:
2015
Pages range:
TBD
Book title:
23rd European Conference on Information Systems (ECIS 2015)



Keywords
pub{\_}jml Social{\_}Marketing Value{\_}Creation Social{\_}Media Content{\_}Provisioning itegpub Sport{\_}Management pub{\_}msö

Last updated on 2020-31-03 at 16:00