Conference proceedings article
Assessing Digital Social Networks for Marketing Communication - The Case of MySpace.com



Publication Details
Authors:
Klaus, M.; Schwerdtfeger, J.; Wagner, R.
Editor:
Helfer J, Nicolas J
Place:
Nantes
Publication year:
2009
Pages range:
TBD
Book title:
Proceedings of the 38th EMAC Conference, Marketing and the Core Disciplines: Rediscovering References?



Keywords
Direktmarketing im Wandel, proceedings


Authors/Editors

Last updated on 2019-25-07 at 10:56