Journal article
Cross-cultural Variations in Consumer Behaviour: Review of Scientific Studies (theoretical focus)



Publication Details
Authors:
Timokhina, G.; Wagner, R.; Ürkmez, T.
Publication year:
2016
Journal:
Marketing and Marketing Research
Pages range:
126-142
Volume number:
122
Issue number:
2
ISSN:
2074-5095
Languages:
Russian

Abstract


 



In the current article review analysis of 75 research studies in cross-cultural consumer behavior published between 2000-2014 period is presented. The methodological approach is systematized, main and potential problems in methodology are extracted, conclusions are made and related recommendations on conducting research and strategies in future cross-cultural research in consumer behavior.




Authors/Editors

Last updated on 2019-25-07 at 15:07