Report
Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures



Publication Details
Authors:
Falkenreck, C.; Wagner, R.
Place:
Universität Kassel
Publication year:
2008
Pages range:
TBD



Keywords
Marketing-Interaktionen in verschiedenen Kulturen, working-paper

Last updated on 2019-25-07 at 11:34