Conference proceedings article
Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits



Publication Details
Authors:
Honsel, L.; Klaus, M.; Wagner, R.
Editor:
University EC
Publication year:
2011
Pages range:
1-10
Book title:
Proceedings of Australia & New Zealand Marketing Academy 2011 Conference



Keywords
Direktmarketing im Wandel, product line extension, social network analysis


Authors/Editors

Last updated on 2019-25-07 at 11:41