Journal article
Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures



Publication Details
Authors:
Falkenreck, C.; Wagner, R.
Publication year:
2010
Journal:
Corporate Reputation Review
Pages range:
20-37
Volume number:
13
ISSN:
1363-3589



Research Areas


Last updated on 2019-25-07 at 11:50