Journal article
An Internet-Based Approach to Environmental Scanning in Marketing Planning



Publication Details
Authors:
Decker, R.; Wagner, R.; Scholz, S.
Publication year:
2005
Journal:
Marketing Intelligence and Planning
Pages range:
189-199
Volume number:
23
ISSN:
0263-4503



Keywords
journals, Wettbewerbsinteraktionen und Competitive Intelligence


Authors/Editors

Last updated on 2019-25-07 at 11:51