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Contribution in edited book
Mobile Direct Marketing
Publication Details
Authors
:
Wagner, R.; Klaus, M.
Editor
:
Unhelkar, B.
Edition name or number
:
2
Publisher
:
IGI
Place
:
Hershey
Publication year
:
2008
Pages range
:
269 - 281
Book title
:
Handbook of Research on Mobile Business
URN / URL
:
http://books.google.de/books?hl=de&lr=&id=JlpFnu8hMK4C&oi=fnd&pg=PA269&dq=martin+klaus+%22ralf+Wagner%22&ots=GXB0O_sNC_&sig=Jdr05yCvx_U5h4YlXX9EGVWOioU#PPA269,M1
Keywords
contributions
,
Direktmarketing im Wandel
Authors/Editors
Wagner
,
Ralf
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Last updated on 2019-25-07 at 15:42