Contribution in edited book
A Review of Brand Love: Conceptual Considerations and Their Relevance for Business



Publication Details
Authors:
Schlobohm, S.; Zulauf, K.; Wagner, R.
Editor:
Obal, M.W.; Krey, N.; Bushardt, C.
Publisher:
Springer
Place:
Berlin
Publication year:
2016
Pages range:
343-348
Book title:
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Title of series:
Developments in Marketing Science
Number of pages:
6


Last updated on 2019-25-07 at 10:58

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