Report
Customers' Propensity to Leave a B-2-B Relationship in Health Care Marketing
Publication Details
Authors: | Wagner, R.; Falkenreck, C.
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Place: | Universität Kassel
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Keywords
B-to-B markets, causal relationships, corporate reputation, cultural systems, customer satisfaction, Direktmarketing im Wandel, Hofstede's scores, national culture, reputation transfer, structural model of reputation transfer, working-paper