Report
Customers' Propensity to Leave a B-2-B Relationship in Health Care Marketing



Publication Details
Authors:
Wagner, R.; Falkenreck, C.
Place:
Universität Kassel
Publication year:
2009
Pages range:
TBD



Keywords
B-to-B markets, causal relationships, corporate reputation, cultural systems, customer satisfaction, Direktmarketing im Wandel, Hofstede's scores, national culture, reputation transfer, structural model of reputation transfer, working-paper

Last updated on 2019-25-07 at 12:39