Conference proceedings article
Understanding Diversity - The Impact of Personality on Technology Acceptance



Publication Details
Authors:
Behrenbruch, K.; Söllner, M.; Leimeister, J.; Schmidt, L.
Editor:
Kotzé, P.; Marsden, G.; Lindgaard, G.; Wesson, J.; Winckler, M.
Publisher:
Springer
Place:
Berlin
Publication year:
2013
Journal:
Human-Computer Interaction
Pages range:
306-313
Book title:
Human-Computer Interaction: 14th IFIP TC 13 International Conference (Kapstadt 2013), Part IV
Title of series:
Lecture Notes in Computer Science
Number in series:
8120
Volume number:
8120
Start page:
306
End page:
313
ISBN:
9783642404979
ISSN:
0737-0024

Abstract
Technology is becoming increasingly automated, aiming to ease the life of its users. However, besides the advantages of this trend, users are also faced with increasing risks, e. g., regarding their privacy. Examples are seamless online payments that come with the requirement to provide sensitive, e. g., credit card information, or social networks trying to elicit private information for its users. Research on technology acceptance identified two important factors for the individual decision to accept such kinds of risk: trust and personality traits. In this paper we present a model that integrates research findings for personality traits and for trust in the context of technology acceptance. We show that specific personality traits have a distinct direct or moderating effect. We, e. g., found that two personality traits moderate the relationship between perceived ease of use and intention to use. This moderation could explain the inconsistent findings on this relationship in prior research.

Last updated on 2020-31-03 at 16:00

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