Journal article
Measures of desirability beliefs and their validity as indicators for socially desirable responding



Publication Details
Authors:
Stocké, V.; Hunkler, C.
Publication year:
2007
Journal:
Field Methods
Pages range:
313-336
Volume number:
19
Start page:
313
End page:
336
Number of pages:
24
ISSN:
1525-822X

Abstract
Social desirability (SD) bias is a serious threat for tile quality of survey data, and SD beliefs predict the strength and direction of this bias. The validity of the most frequently used indicator for desirability beliefs, the one-point measure, depends oil the neutrality and monotonic assumptions to be empirically valid. In the current study, the authors examine these completely untested assumptions by drawing oil data about topics that are often the subject of survey research. These are prejudice against the elderly, charitable donations, voting in political elections, and environmental consciousness. The authors find that the neutrality assumption does not hold for substantial parts of the sample for all topics and the monotonic assumption is not valid for two of them. They introduce two new, more elaborated measures for desirability beliefs that allow for the valid prediction of SD bias when either one or both of the otherwise necessary assumptions do not hold.


Keywords
monotony assumption, neutrality assumption, response bias, social desirability, trait desirability


Authors/Editors

Last updated on 2019-25-07 at 16:11

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