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Report for Entrepreneurs
Publication Details
Authors: | Zulauf, K.; Brockhaus, D.; Wagner, R.; Cubero-Dubinskaya, E.; Hagen, B.; Ganassali, S.; Hermannsdóttir, A.; Papp, J.; van der Veen, G.; Sanchez Bengoa, D.; Berkel, J.; Rajala, A.
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Abstract
Description of the results of our research; Identify characteristics of marketing communication and customer relationship management for start-ups
Keywords
Entrepreneurschip, MARCIEE