Contribution in edited book
Direct Marketing for Best-Agers: In Dialogue with Challenging Customers



Publication Details
Authors:
Parwoll, M.; Wagner, R.
Editor:
Bornemeyer C, Schneider J
Publisher:
Bock
Place:
Bad Honnef
Publication year:
2011
Pages range:
19-40
Book title:
Aging Society and its Implications on Service Marketing Approaches in the Hospitality, Tourism and Transport



Keywords
contributions, Direktmarketing im Wandel


Authors/Editors

Last updated on 2019-25-07 at 13:34