Conference proceedings article
Targeting Key Influentials for Direct Marketing Activities in Social Networks: Methodical Progress and an Application



Publication Details
Authors:
Klaus, M.; Schwerdtfeger, J.; Wagner, R.
Editor:
Ballantine P, Finsterwalder J
Publisher:
Department of Management, University of Canterbury
Place:
Christchurch (New Zealand)
Publication year:
2010
Pages range:
TBD
Book title:
Proceedings of Australia & New Zealand Marketing Academy 2010 Conference



Keywords
proceedings


Authors/Editors

Last updated on 2019-25-07 at 15:50