Conference proceedings article
Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect.



Publication Details
Authors:
Zulauf, K.; Oswald, A.; Wagner, R.
Editor:
Karaosmanoğlu, Elif; Banu Elmadağ Baş, A.
Publisher:
EMAC
Place:
Istanbul
Publication year:
2013
Pages range:
TBD
Book title:
Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World.


Last updated on 2019-25-07 at 13:49