Conference proceedings article
Cultural Differences in Customer Churn- Lessons from Western and Eastern B-2-B Health Care Markets



Publication Details
Authors:
Falkenreck, C.; Wagner, R.
Editor:
Diamantopoulos, Adamantios; Schlegelmilch, Bodo B.; Wagner, Udo
Publisher:
European Marketing Academy (EMAC)
Place:
Wien
Publication year:
2015
Pages range:
1-7
Book title:
Convergence and Divergence in the New Europe: Marketing Challenges and Issues, Proceedings of the 6th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets
Number of pages:
8


Last updated on 2019-25-07 at 14:14