Conference proceedings article
Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication



Publication Details
Authors:
Decker, R.; Scholz, S.; Wagner, R.
Editor:
Zani S, Cerioli A, Riani M, Vichi M
Publisher:
Springer
Place:
Berlin
Publication year:
2006
Pages range:
23 - 30
Book title:
Data Analysis Classification and Forward Search



Keywords
proceedings, Quantitative Methoden der Marketingforschung


Authors/Editors

Last updated on 2019-25-07 at 14:16