Do Customer Club Memberships Really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships? - Research Information System | University of Kassel

Conference proceedings article

Do Customer Club Memberships Really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?

Publication Details

Authors:

Falkenreck, C.; Wagner, R.

Editor:

EMAC

Publisher:

TBD

Place:

Istanbul

Publication year:

2013

Pages range:

TBD

Book title:

Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World

Authors/Editors

Research Areas

Last updated on 2019-07-05 at 14:46

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