Conference proceedings article
Do Customer Club Memberships Really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?



Publication Details
Authors:
Falkenreck, C.; Wagner, R.
Editor:
EMAC
Publisher:
TBD
Place:
Istanbul
Publication year:
2013
Pages range:
TBD
Book title:
Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World



Research Areas


Last updated on 2019-07-05 at 14:46