Conference proceedings article
Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures



Publication Details
Authors:
Falkenreck, C.; Paulssen, M.; Wagner, R.
Editor:
Perks KJ, Shukla P
Place:
Brighton
Publication year:
2008
Pages range:
TBD
Book title:
Proceedings of the 37th EMAC Conference, Marketing Landscapes: A Pause for Thought



Keywords
brand extension, B-to-B markets, conceptual model, corporate reputation, cultural impact, Hofstede's scores, Marketing-Interaktionen in verschiedenen Kulturen, perceived brand fit, proceedings, reputation transfer

Last updated on 2019-25-07 at 14:24