Conference proceedings article
Measurement Equivalence in Cross-Cultural-Research: The Case of Formative Measurement Models



Publication Details
Authors:
Wagner, R.; Wetzels, M.; Winklhofer, H.
Editor:
Troilo, G.
Publisher:
European Marketing Academy
Place:
Milan
Publication year:
2005
Pages range:
TBD
Book title:
Rejuvenating Marketing: Contamination, Innovation, Integration: Proceedings of the 34th EMAC Conference



Keywords
proceedings, Quantitative Methoden der Marketingforschung


Authors/Editors

Last updated on 2019-25-07 at 16:36