Conference proceedings article
Post-crises response strategies: a combined model to manage brand crises



Publication Details
Authors:
Tamanini, C.; Wagner, R.
Editor:
Pînzaru, F.; Zbuchea, A.; Brătianu, C.; Vătămănescu, E.M.; Mitan, A.
Publisher:
Strategica SNSPA
Place:
Bucharest
Publishing status:
Accepted for publication
Book title:
Proceedings of the Strategica Conference 2017
Shift! Major challenges of today’s economy.

ISBN:
978-606-749-269-9



Authors/Editors

Last updated on 2019-25-07 at 20:00