Conference proceedings article
Sind Low-Input-Lebensmittel für deutsche Öko-Verbraucher attraktiv?

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Janssen, M.; Heid, A.; Hamm, U.
Mayer, J.; Alföldi, T.; Leiber, F.; Dubois, D.; Fried, P.; Heckendorn, F.; Hillmann, E.; Klocke, P.; Lüscher, A.; Riedel, S.; Stolze, M.; Strasser, F.; van der Heijden, M.; Willer, H.
Verlag Dr. Köster
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Beiträge zur 10. Wissenschaftstagung Ökologischer Landbau. Werte - Wege - Wirkungen: Biolandbau im Spannungsfeld zwischen Ernährungssicherung, Markt und Klimawandel
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An increasing number of conventional products incorporating single aspects of organic production systems such as lower inputs of pesticides, food additives or concentrated animal feed (referred to as low-input products hereafter) are found on the food market. By means of choice experiments, we explore consumers? buying behaviour regarding organic, conventional and low-input food in Germany. Our analyses show that lowinput products mostly substitute conventional products. We identify two main groups of buyers who are interested in low-input products: Firstly, consumers who buy little organic and secondly, consumers who buy particular product groups in organic quality and others in conventional. We suggest that the organic sector should take advantage of its basic values to attract the low-input buyers. Through better communication of what organic means, the organic sector could differentiate itself from low-input products and gain new customers.

Last updated on 2018-18-10 at 09:30