Aufsatz in einer Fachzeitschrift
Sameness and Difference



Details zur Publikation
Autor(inn)en:
Kosmützky, A.; Krücken, G.
Publikationsjahr:
2015
Zeitschrift:
International Studies of Management and Organization
Seitenbereich:
137-149
Jahrgang/Band:
45
Heftnummer:
2
ISSN:
0020-8825

Zusammenfassung, Abstract
In their mission statements, universities are trying to differentiate themselves from other universities that are perceived as their competitors as well as highlight organizational specificities and brand unique images. However, at the same time, mission statements rely heavily on institutional specificities. On the basis of a combined discourse analysis, sequential analysis, and content analysis of mission statements of German universities, this article provides empirical evidence to the conclusion that mission statements allow universities to position themselves in particular niches and competitive groups, in which group similarities are highlighted vis-{à}-vis other groups' differences.

Zuletzt aktualisiert 2019-25-07 um 19:39