Conference proceedings article
Classification in Marketing Science
Publication Details
Authors: | Scholz, S.; Wagner, R.
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Editor: | Okada A, Imaizumi T, Bock H, Gaul W
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Book title: | Cooperation in Classification and Data Analysis
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Keywords
bi-secting, classification, k-means, proceedings, Quantitative Methoden der Marketingforschung, segmentation, text mining