Conference proceedings article
Marketing Communication to and with Net Citizens: Targeting by Means of a Social Network Analysis Approach



Publication Details
Authors:
Klaus, M.; Schwerdtfeger, J.; Wagner, R.
Editor:
Schrader U, Thoresen VW
Place:
Berlin
Publication year:
2009
Pages range:
163-177
Book title:
Consumer Citizenship Network: Making a Difference - Putting Consumer Citizenship into Action



Keywords
Direktmarketing im Wandel, proceedings


Authors/Editors

Last updated on 2019-25-07 at 17:04