Contribution in edited book
Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level



Publication Details
Authors:
Wagner, R.
Editor:
Gaul, W.; H. Locarek-Junge
Publisher:
Springer
Place:
Berlin
Publication year:
1999
Pages range:
536-544
Book title:
Classification in the Information Age: Studies in Classification, Data Analysis, and Knowledge Organization



Authors/Editors

Last updated on 2019-25-07 at 18:16