Conference proceedings article
Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures



Publication Details
Authors:
Falkenreck, C.; Wagner, R.
Editor:
.
Place:
Beijing
Publication year:
2008
Pages range:
TBD
Book title:
Proceedings of the 12th International Conference on Corporate Reputation, Brand Identity, and Competitiveness



Keywords
B-to-B markets, causal relationships, corporate reputation, cultural systems, customer satisfaction, Hofstede's scores, national culture, proceedings, reputation transfer, structural model of reputation transfer

Last updated on 2019-25-07 at 14:51