Conference proceedings article
A Review of Brand Love - Conceptual Considerations and their Relevance for Business



Publication Details
Authors:
Schlobohm, S.; Wagner, R.; Zulauf, K.
Editor:
Academy of Marketing Science
Publication year:
2014
Pages range:
TBD
Book title:
Proceedings of the 2014 AMS Annual Conference


Last updated on 2019-25-07 at 17:48