Journal article
Transportation and Need for Affect in Narrative Persuasion: A Mediated Moderation Model



Publication Details
Authors:
Appel, M.; Richter, T.
Publication year:
2010
Journal:
Media Psychology
Pages range:
101-135
Volume number:
13
Start page:
101
End page:
135
ISSN:
1521-3269
eISSN:
1532-785X

Abstract
Two experiments investigated the idea that individual differences in need for affect are critical for narrative persuasion. Need for affect, that is, the disposition to approach emotions, was assumed to facilitate the experience of being transported into the mental world of the narrative. An intense experience of transportation, in turn, should enhance the persuasive impact of narrative information on readers' beliefs. A mediated moderation analysis was used to test these assumptions. In both experiments (N = 314), need for affect (approach) and transportation moderated the persuasive effects of a fictional narrative compared to a belief-irrelevant control story (Experiment 1) and the persuasive effects of a story with high emotional content compared to a story with low emotional content (Experiment 2). The moderator effects of need for affect were shown to be mediated by the moderator effects of transportation. In sum, the magnitude of a person's need for affect determines whether and to what extent the person experiences transportation into the story world and is persuaded by the information presented in the narrative.

Last updated on 2019-25-07 at 18:20