Contribution in edited book

Dialogmarketing und Innovationsmanagement

Publication Details

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Authors:

Mann, A.

Editor:

Gleich, Ronald; Russo, Peter

Publisher:

Münster

Place:

Lit

Publication year:

2010

Pages range:

19-39

Book title:

Perspektiven des Innovationsmanagements 2009 - Innovationsmanagement und Entrepreneurship

ISBN:

978-3-643-10303-1

Authors/Editors

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Mann, Andreas

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