Journal article
Personalisation in the e-world - Seen from the perspective of informational self-determination



Publication Details
Authors:
Roßnagel, A.
Publication year:
2007
Journal:
Wirtschaftsinformatik
Pages range:
8-15
Journal acronym:
WI
Volume number:
49
Start page:
8
End page:
15
ISSN:
0937-6429

Abstract
Compared to the material world, data traces will to an increasing degree be used for the purpose of personalisation in, the e-world. The article examines both the risks for the self-determination of the data subject and the safeguards of data protection law in this world. it is apparent that the requirements of data protection law are frequently not observed. However, the low is able to form the legal basis of necessary personalisations and to protect the data subject if this process is carried out without his/her consent. It is important to distinguish these single processes from the accumulating effects of ubiquitous electronic personalisation. The latter form fundamental problems for democratic societies, and data protection laws do not have the ability to solve these issues. In contrast, there is a strong need for the separation between personalisation and control on a technical level.


Authors/Editors

Last updated on 2019-01-11 at 16:04