Journal article
Business Strategy at the Base of the Pyramid



Publication Details
Authors:
Schrader, C.; Freimann, J.; Seuring-Stella, S.
Publication year:
2012
Journal:
Business Strategy and the Environment
Pages range:
281-298
Volume number:
21
Start page:
281
End page:
298
ISSN:
0964-4733



Keywords
base of the pyramid, multi-case study research, multi-national companies, strategic management, strategy process

Last updated on 2019-25-07 at 18:26