Contribution in edited book
Strategisches Marketing



Publication Details
Authors:
Decker, R.; Kroll, F.; Meißner, M.; Wagner, R.
Editor:
Decker, Reinhold; Kroll, Frank; Meißner, Martin; Wagner, Ralf
Publisher:
Springer Berlin Heidelberg
Place:
Berlin, Heidelberg
Publication year:
2015
Pages range:
39-68
Book title:
Marketing
ISBN:
978-3-540-87455-3



Authors/Editors

Last updated on 2019-25-07 at 15:07