Journal article
Active innovation resistance: An empirical study on functional and psychological barriers to innovation adoption in different contexts



Publication Details
Authors:
Joachim, V.; Spieth, P.; Heidenreich, S.
Publication year:
2018
Journal:
Industrial Marketing Management
Pages range:
95-107
Volume number:
71
ISSN:
0019-8501



Authors/Editors

Last updated on 2018-08-11 at 12:49