Conference proceedings article
A literature review on entrepreneurship at the Base-of-the-Pyramid: how B2B entrepreneurs make a difference in customer communication and CRM



Publication Details
Authors:
Raab, K.; Wagner, R.
Editor:
IMP
Publication year:
2018
Pages range:
1-6
Book title:
IMP Conference 2018, Sri Lanka



Authors/Editors

Last updated on 2019-25-11 at 11:09