A Comparative Analysis of Volkswagen’s Tiguan TV Commercials with a Special Focus on China, Germany and the United States: A Qualitative Approach Following Hofstede’s Cultural Dimensions. (2015) - Advising activity - Research Information System | University of Kassel

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Advising activity

A Comparative Analysis of Volkswagen’s Tiguan TV Commercials with a Special Focus on China, Germany and the United States: A Qualitative Approach Following Hofstede’s Cultural Dimensions.

2015

Persons

Finkbeiner, Claudia