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Agrar- und Lebensmittelmarketing

University of Kassel » Fachbereiche » Faculty of Organic Agricultural Sciences

Address:

Steinstraße 19
37213 Witzenhausen

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Projects

02/2019 - 02/2024

GreenGrass - Agrarsysteme der Zukunft

Publications

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2022	Zander, K., Will, S., Göpel, J., Jung, C., Schaldach, R., 2022. Societal Evaluation of Bioeconomy Scenarios for Germany. Resources 11, 44. https://doi.org/10.3390/resources11050044
2020	Brümmer, N., Zander, K., 2020. Drivers of organic food choice in Germany—the case of young adults. Organic Agriculture TBD. https://doi.org/10.1007/s13165-020-00306-2
2020	Banse, M., Zander, K., Babayan, T., Bringezu, S., Dammer, L., Egenolf, V., Göpel, J., Haufe, H., Hempel, C., Hüfner, R., Millinger, M., Morland, C., Musonda, F., Partanen, A., Piotrowski, S., Schaldach, R., Schier, F., Sturm, V., Weimar, H., Will, S., 2020. Eine biobasierte Zukunft in Deutschland - Szenarien und gesellschaftliche Herausforderungen.
2020	Zander, K., Feucht, Y., 2020. How to increase demand for carp? Consumer attitudes and preferences in Germany and Poland. British Food Journal 112, 3267–3282. https://doi.org/10.1108/BFJ-11-2019-0875
2020	Stampa, E., Zander, K., Hamm, U., 2020. Insights into German Consumers’ Perceptions of Virtual Fencing in Grassland-Based Beef and Dairy Systems: Recommendations for Communication. Animals 10, 2267. https://doi.org/10.3390/ani10122267
2020	Janssen, M., Schäufele, I., Zander, K., 2020. Target groups for organic wine: The importance of segmentation analysis. Food Quality and Preference 79, 103785. https://doi.org/10.1016/j.foodqual.2019.103785
2019	Hempel, C., Will, S., Zander, K., Hempel, C., Zander, K., 2019. Bioökonomie aus Sicht der Bevölkerung. https://doi.org/10.3220/WP1545134625000
2019	Hempel, C., Zander, K., 2019. Mehr Transparenz! Wie Bio-Produkte sein sollten. Bioland 1, 42–43.
2019	Gambelli, D., Naspetti, S., Zander, K., Zanoli, R., 2019. Organic Aquaculture: Economic, Market and Consumer Aspects, in: Lembo, G., Mente, E. (Hrsg.), Organic Aquaculture. Springer International Publishing, Cham, S. 41–63. https://doi.org/10.1007/978-3-030-05603-2_3
2019	Hüppe, R., Zander, K., 2019. Organic food processing: Discussing technologies with occasional organic consumers.

Other Research Activities

02/2024

Messung von Akzeptanz und Erfolg nachhaltiger Produkte: am Beispiel urbaner Landwirtschaft, Lebensmittel und Energie
Advising activity