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Agrar- und Lebensmittelmarketing

University of Kassel » Fachbereiche » Faculty of Organic Agricultural Sciences

Address:

Steinstraße 19
37213 Witzenhausen

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Projects

02/2019 - 02/2024

GreenGrass - Agrarsysteme der Zukunft

Publications

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2019	Brümmer, N., Klawitter, M., Zander, K., 2019. Werthaltungen, Einstellungen und Präferenzen junger Erwachsener zum ökologischen Landbau und seinen Produkten.
2018	Schleenbecker, R., Hamm, U., Zander, K., 2018. Consumer Behaviour in the Organic and Fair Trade Food Market in Europe, in: Parvathi, P., Grote, U., Waibel, H. (Hrsg.), Fair Trade and Organic Agriculture – A Winning Combination? CAB International, Oxfordshire UK and Boston MA/USA, S. 51–60. https://doi.org/10.1079/9781786393050.0051
2018	Feucht, Y., Zander, K., 2018. Consumers’ preferences for carbon labels and the underlying reasoning. A mixed methods approach in 6 European countries. Journal of Cleaner Production 178, 740–748. https://doi.org/10.1016/j.jclepro.2017.12.236
2018	Feucht, Y., Zander, K., 2018. Consumers’ Willingness to Pay for Sustainable Seafood Made in Europe. Journal of International Food & Agribusiness Marketing 30, 251–275. https://doi.org/10.1080/08974438.2017.1413611
2018	Zander, K., 2018. Information Display Matrix, in: Elsevier (Hrsg.), Methods in Consumer Research, Volume 1. Elsevier, Niederlande, S. 557–581. https://doi.org/10.1016/B978-0-08-102089-0.00021-2
2018	Zander, K., 2018. Manuscript on consumer preferences and potentials for future fish consumption - Summary of WP2 results.
2018	Zander, K., 2018. Verbraucherakzeptanz des Regionalfensters.
2018	Zander, K., Feucht, Y., 2018. Who is Prepared to Pay For Sustainable Fish? Evidence from a Transnational Consumer Survey in Europe: 99 - 112 , in: Universität Bonn (Hrsg.), Proceedings in Food System Dynamics, Proceedings in System Dynamics and Innovation in Food Networks 2018. Universität Bonn, Bonn, S. 99–112. https://doi.org/10.18461/pfsd.2018.1806
2017	Feucht, Y., Zander, K., 2017. Aquaculture ? Consumers’ views from 8 European countries First results from the SUCCESS project, Strategic Use of Competitiveness towards Consolidating the Economic Sustainability of the european Seafood sector (H2020 SUCCESS). https://doi.org/10.13140/RG.2.2.19957.58084
2017	Feucht, Y., Zander, K., 2017. Aquaculture in the German print media. Aquaculture International 25, 177–195. https://doi.org/10.1007/s10499-016-0021-1

Other Research Activities

02/2024

Messung von Akzeptanz und Erfolg nachhaltiger Produkte: am Beispiel urbaner Landwirtschaft, Lebensmittel und Energie
Advising activity