Katrin Zulauf - Research Information System | University of Kassel

Dr. Katrin Zulauf

Research Areas

Business Economics

Academic background

Post-Doc. an der Universität Kassel

Doktorandin am Lehrstuhl Internationales Direktmarketing 2011-2014

Dipl.-Oec. Universität Kassel, 2009 (Diplom II)

Dipl.-Oec. Universität Kassel, 2007 (Diplom I)

Auslandsaufenthalt über das Erasmusprogramm in Umea, Schweden, 2005

Awards

2010	3. Platz beim 4th International Biennale on Commercial Negotiation Young Researcher Award, 2010
2010	Stipendium der Ursula-Rudolf-Lieberum-Stiftung zur Durchführung meines Forschungsvorhabens in China, 2010

Projects as Co-Investigator

01/2015 - 12/2017	Marketing Communication Innovativeness of European Entrepreneurs (Koordinationsmittel)
12/2014 - 08/2016	Marketing Communication Innovativeness of European Entrepreneurs

Publications

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2025	Moliterni, S., Zulauf, K., Wagner, R., 2025. A taste of rural: Exploring the uncaptured value of tourism in Basilicata. Tourism Management 107, 105069. https://doi.org/10.1016/j.tourman.2024.105069
2024	Higueras-Castillo, E., Liébana-Cabanillas, F., Dos Santos, M.A., Zulauf, K., Wagner, R., 2024. Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles. Sustainable Development 32, 4671–4685. https://doi.org/10.1002/sd.2932
2023	Zulauf, K., Wagner, R., 2023. Countering Negotiation Power Asymmetries by Using the Adjusted Winner Algorithm. Operations Research Forum 4, 19. https://doi.org/10.1007/s43069-023-00206-7
2022	Zulauf, K., Wagner, R., 2022. Some Have Other Crisis Concerns: Antecedents of Anxiety while Grocery Shopping. Management Dynamics in the Knowledge Economy 10, 1–18. https://doi.org/10.2478/mdke-2022-0001
2022	Capasa, L., Zulauf, K., Wagner, R., 2022. Virtual Reality Experience of Mega Sports Events: A Technology Acceptance Study. Journal of Theoretical and Applied Electronic Commerce Research 17, 686–703. https://doi.org/10.3390/jtaer17020036
2021	Zulauf, K., Wagner, R., 2021. Intuitive and Deliberative Decision-Making in Negotiations. Management Dynamics in the Knowledge Economy 9, 293–306. https://doi.org/10.2478/mdke-2021-0020
2021	Zulauf, K., Wagner, R., 2021. Negotiation Power and the Impact of Gender Differences. Businesses 1, 205–213. https://doi.org/10.3390/businesses1030015
2021	Zulauf, K., Wagner, R., 2021. Online Shopping Therapy: If You Want to Be Happy, Shop around. Journal of International Consumer Marketing 1–14. https://doi.org/10.1080/08961530.2021.1955425
2021	Zulauf, K., Cechella, F.S., Wagner, R., 2021. The bidirectionality of buying behavior and risk perception: an exploratory study. The International Review of Retail, Distribution and Consumer Research 1–25. https://doi.org/10.1080/09593969.2021.1936596
2021	Zulauf, K., Wagner, R., 2021. Urban and rural sustainability: divergent concepts and their consequences for marketing. Frontiers in Sustainability 2, TBD. https://doi.org/https://doi.org/10.3389/frsus.2021.670866

Lectures

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09/2017	Netzwerke von geflüchteten Entrepreneuren Diversity-Netzwerktreffen, Göttingen
06/2017	Marketing Concepts and Their Relevance at the BoP–Consolidating Research on Entrepreneurship to Alleviate Poverty EMAC (European Marketing Academy) Conference 2017, Groningen
05/2017	Marketing Concepts And Their Relevance At The Bop - Consolidating Research On Entrepreneurship To Alleviate Poverty EMAC 46th Annual Conference, Groningen
03/2017	Networks of escaped entrepreneurs: a survey concept to identify types and stages of networks Economic, Technological and Societal Impacts of Entrepreneurial Ecosystems, Augsburg
12/2016	Exploring Country Institutional Profiles on Entrepreneurial Orientation 15th IEF Conference, Venice
12/2016	Exploring Country Institutional Profiles on Entrepreneurial Orientation, in: J. Puck, T. Lindner and M. Putzhammer (eds.): Liabilities of Foreigness versus the Value of Diversity EIBA, Wien
12/2016	Exploring Country Institutional Profiles on Entrepreneurial Orientation EIBA 2016, Wien
11/2016	The Expression of Emotions in Negotiations: An Experimental Investigation on Emotion Behavior of German and Italian Negotiators 6th International Biennial on Negotiation, Paris
09/2015	BoP and Entrepreneurship: The Intersection of Two Research Path ECIE (European Conference on Innovation and Entrepreneurship), Genua
07/2013	The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? 26th European Conference on Operational Research, Rome