Katrin Zulauf - Research Information System | University of Kassel

Dr. Katrin Zulauf

Research Areas

Business Economics

Academic background

Post-Doc. an der Universität Kassel

Doktorandin am Lehrstuhl Internationales Direktmarketing 2011-2014

Dipl.-Oec. Universität Kassel, 2009 (Diplom II)

Dipl.-Oec. Universität Kassel, 2007 (Diplom I)

Auslandsaufenthalt über das Erasmusprogramm in Umea, Schweden, 2005

Awards

2010	3. Platz beim 4th International Biennale on Commercial Negotiation Young Researcher Award, 2010
2010	Stipendium der Ursula-Rudolf-Lieberum-Stiftung zur Durchführung meines Forschungsvorhabens in China, 2010

Projects as Co-Investigator

01/2015 - 12/2017	Marketing Communication Innovativeness of European Entrepreneurs (Koordinationsmittel)
12/2014 - 08/2016	Marketing Communication Innovativeness of European Entrepreneurs

Publications

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2016	Kovacs, D., Zulauf, K., Ürkmez, T., Brockhaus, D.B.T., Wagner, R., 2016. Linking Entrepreneurial Orientation to Firm Performance in a Post-Socialist Market Context: the Case of Hungary. Management Dynamics in the Knowledge Economy 4, 571–589.
2016	Nürnberger, E., Zulauf, K., Wagner, R., 2016. The Expression of Emotions in Negotiations: An Experimental Investigation on Emotion Behavior of German and Italian Negotiators, in: Zartman, William, Johns Hopkins University (Hrsg.), 6th International Biennal on Negotiation. Novancia Business School, Paris, S. TBD.
2015	Zulauf, K., Brockhaus, D.B.T., Schuster, O., Raab, K., Ürkmez, T., Keul, M., Wagner, R., 2015. BoP and Entrepreneurship: The Intersection of Two Research Paths, in: Beltrametti, L. with Dameri Renata Paola (Hrsg.), Proceedings of the 10th European Conferences in Innovation and Entrepreneurship. Academic Conferences and Publishing International, Reading, UK, S. 749–756.
2015	Zulauf, K., Brockhaus, D.B.T., Wagner, R., Cubero-Dubinskaya, E., Hagen, B., Ganassali, S., Hermannsdóttir, A., Papp, J., van der Veen, G., Sanchez Bengoa, D., Berkel, J., Rajala, A., 2015. Report for Entrepreneurs. Youtube, SanBruno/USA.
2014	Schlobohm, S., Wagner, R., Zulauf, K., 2014. A Review of Brand Love - Conceptual Considerations and their Relevance for Business, in: Academy of Marketing Science (Hrsg.), Proceedings of the 2014 AMS Annual Conference. S. TBD.
2014	Zulauf, K., 2014. Einfluss persönlichkeitsbezogener und kultureller Konstrukte auf Verhandlungen. kassel university press, Kassel.
2013	Zulauf, K., Oswald, A.W., Wagner, R., 2013. Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect., in: Karaosmanoğlu, E., Banu Elmadağ Baş, A. (Hrsg.), Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World. EMAC, Istanbul, S. TBD.
2013	Zulauf, K., Oswald, A., Wagner, R., 2013. The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures?, in: European Conference on Operational Research (Hrsg.), Proceedings of the 26th European Conference on Operational Research. Sepienza, Università di Roma, Rom, S. 148.
2012	Zulauf, K., Wagner, R., 2012. Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?, in: EMAC (Hrsg.), Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers. TBD, Lissabon, S. TBD.
2011	Bloch, K., Wagner, R., 2011. Bargaining Power and the Impact of Gender Differences - An Experimental Investigation on Retailer-Manufacturer Bargaining. https://doi.org/10.2139/ssrn.1759418

Lectures

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09/2017	Netzwerke von geflüchteten Entrepreneuren Diversity-Netzwerktreffen, Göttingen
06/2017	Marketing Concepts and Their Relevance at the BoP–Consolidating Research on Entrepreneurship to Alleviate Poverty EMAC (European Marketing Academy) Conference 2017, Groningen
05/2017	Marketing Concepts And Their Relevance At The Bop - Consolidating Research On Entrepreneurship To Alleviate Poverty EMAC 46th Annual Conference, Groningen
03/2017	Networks of escaped entrepreneurs: a survey concept to identify types and stages of networks Economic, Technological and Societal Impacts of Entrepreneurial Ecosystems, Augsburg
12/2016	Exploring Country Institutional Profiles on Entrepreneurial Orientation 15th IEF Conference, Venice
12/2016	Exploring Country Institutional Profiles on Entrepreneurial Orientation, in: J. Puck, T. Lindner and M. Putzhammer (eds.): Liabilities of Foreigness versus the Value of Diversity EIBA, Wien
12/2016	Exploring Country Institutional Profiles on Entrepreneurial Orientation EIBA 2016, Wien
11/2016	The Expression of Emotions in Negotiations: An Experimental Investigation on Emotion Behavior of German and Italian Negotiators 6th International Biennial on Negotiation, Paris
09/2015	BoP and Entrepreneurship: The Intersection of Two Research Path ECIE (European Conference on Innovation and Entrepreneurship), Genua
07/2013	The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? 26th European Conference on Operational Research, Rome