Christine Falkenreck - Forschungsinformationssystem | Universität Kassel - CONVERIS Forschungsinformationsystem

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Prof. Dr. Christine Falkenreck

Publikationen

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2009	Falkenreck, C., Wagner, R., 2009. Broadening the View on Customers` Propensity to Leave a Relationship, in: Odekerken-Schröder, G. (Hrsg.), Building Bridges connects People. Maastricht, S. TBD.
2009	Wagner, R., Falkenreck, C., 2009. Customers’ Propensity to Leave a B-2-B Relationship in Health Care Marketing.
2009	Falkenreck, C., 2009. Reputation Transfer to Enter New B-To-B Markets: Measuring and Modelling Approaches. Physica-Verlag, Heidelberg.
2008	Falkenreck, C., Paulssen, M., Wagner, R., 2008. Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures, in: Perks KJ, S.P. (Hrsg.), Proceedings of the 37th EMAC Conference, Marketing Landscapes: A Pause for Thought. Brighton, S. TBD.
2008	Falkenreck, C., Wagner, R., 2008. Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures, in: . (Hrsg.), Proceedings of the 12th International Conference on Corporate Reputation, Brand Identity, and Competitiveness. Beijing, S. TBD. https://doi.org/10.1057/crr.2010.5
2008	Falkenreck, C., Wagner, R., 2008. Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures.
2008	Wagner, R., Falkenreck, C., 2008. Modeling Culture’s Impact on Reputation Transfer in Direct Marketing, in: . (Hrsg.), Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference. New Orleans, S. 115 – 120.

Vorträge

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08/2019	'The Role of Dark Side Characteristics in B2B and B2G Buyer-Manufacturer Relationships—An Empirical Study of European Cases' IMP annual conference, Paris
08/2019	The Role of Dark Side Characteristics in B2B and B2G Buyer-Manufacturer Relationships—An Empirical Study of European Cases IMP annual conference, Paris
05/2019	Dark Side Characteristics in B2B and B2G Buyer-Manufacturer Relationships—An Empirical Study of European Cases 48th EMAC, Hamburg
05/2019	Service-Dominant Logic in the Digital Age - Are Actors still Co-Designers and Creators of Value? 48th EMAC Annual Conference, Hamburg
09/2018	How to ruin Buyer-Manufacturer Relationships - Evaluating and Comparing the Drivers of Customer Dissatisfaction in B-to-B and B-to-G Relationships IMP annual conference, Marseille
07/2018	B-to-B relationships and co-creation of value in the digital age - Quo vadis? Global Marketing Conference, Tokyo
2017	Drivers of relationship quality in B-to-B and B-to-G relationships - proposing a new overall measurement model the IMP Asia Conference, Kuala Lumpur
09/2016	The Interneto of things and customer apprehension in relationship marketing - a quantitative approach EMAC, Sarajevo
06/2013	Do Customer Club Memberships really Enhance Reputation, CustomerSatisfaction and Loyalty in B-to-B Relationships? 42nd EMAC Conference, Istanbul
11/2011	Broadening the View on Customers' Propensity to Leave a Relationship Colloquium Recht und Ökonomie, Kassel