Prof. Dr. Christine Falkenreck
Publications
2018 | |
2017 | |
2017 | |
2017 | |
2016 | |
2015 | |
2015 | |
2013 | |
2011 | |
2010 |
Lectures
08/2019 | |
08/2019 | |
05/2019 | |
05/2019 | Service-Dominant Logic in the Digital Age - Are Actors still Co-Designers and Creators of Value? 48th EMAC Annual Conference, Hamburg |
09/2018 | |
07/2018 | B-to-B relationships and co-creation of value in the digital age - Quo vadis? Global Marketing Conference, Tokyo |
2017 | Drivers of relationship quality in B-to-B and B-to-G relationships - proposing a new overall measurement model the IMP Asia Conference, Kuala Lumpur |
09/2016 | |
06/2013 | Do Customer Club Memberships really Enhance Reputation, CustomerSatisfaction and Loyalty in B-to-B Relationships? 42nd EMAC Conference, Istanbul |
11/2011 | Broadening the View on Customers' Propensity to Leave a Relationship Colloquium Recht und Ökonomie, Kassel |