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    Persons >  Malek Simon Grimm
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    M.Sc. Malek Simon Grimm



    Publications

    2024
    Grimm, M.S., Wagner, R., 2024. Challenging the linearity assumption of intra-brand image confusion. Journal of Marketing Analytics 12, 355 – 374. https://doi.org/10.1057/s41270-022-00202-6
    2023
    Grimm, M.S., Wagner, R., 2023. Empirical Validation of the 10-Times Rule for SEM, in: Radomir, L., Ciornea, R., Wang, H., Liu, Y., Ringle, C.M., Sarstedt, M. (Hrsg.), State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM) - Methodological Extensions and Applications in the Social Sciences and Beyond. Springer Proceedings in Business and Economics, Cham, S. 1–597. https://doi.org/10.1007/978-3-031-34589-0_1
    2021
    Grimm, M.S., Wagner, R., 2021. Intra-brand image confusion: effects of assortment width on brand image perception. Journal of Brand Management 28, 446–463. https://doi.org/10.1057/s41262-020-00225-3
    2020
    Wagner, R., Grimm, M.S., 2020. The Impact of Missing Values on PLS, ML and FIML Model Fit. Archives of Data Science, Series A 6, P04. https://doi.org/10.5445/KSP/1000098011/04

    Last updated on 2024-27-05 at 16:12

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