Malek Simon Grimm - Research Information System | University of Kassel

M.Sc. Malek Simon Grimm

Publications

2024	Grimm, M.S., Wagner, R., 2024. Challenging the linearity assumption of intra-brand image confusion. Journal of Marketing Analytics 12, 355 – 374. https://doi.org/10.1057/s41270-022-00202-6
2023	Grimm, M.S., Wagner, R., 2023. Empirical Validation of the 10-Times Rule for SEM, in: Radomir, L., Ciornea, R., Wang, H., Liu, Y., Ringle, C.M., Sarstedt, M. (Hrsg.), State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM) - Methodological Extensions and Applications in the Social Sciences and Beyond. Springer Proceedings in Business and Economics, Cham, S. 1–597. https://doi.org/10.1007/978-3-031-34589-0_1
2021	Grimm, M.S., Wagner, R., 2021. Intra-brand image confusion: effects of assortment width on brand image perception. Journal of Brand Management 28, 446–463. https://doi.org/10.1057/s41262-020-00225-3
2020	Wagner, R., Grimm, M.S., 2020. The Impact of Missing Values on PLS, ML and FIML Model Fit. Archives of Data Science, Series A 6, P04. https://doi.org/10.5445/KSP/1000098011/04