Univ.-Prof. Ralf Wagner - Forschungsinformationssystem | Universität Kassel - CONVERIS Forschungsinformationsystem

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Prof. Dr. Ralf Wagner

Research Areas

Awards

2006	Emerald Literati Network Highly Commended Award "An Internet-Based Approach to Environmental Scanning in Marketing Planning" Marketing Intelligence and Planning, Vol 23, No. 2, 2005.

Memberships and non-academic activities

02/2014 - 09/2017	Marketing Communication Innovativeness of European Entrepreneurs Coordinator in Chief
01/2014 - 01/2014	8. Deutscher Dialogmarketing-Kongress: Big Data – Business, Challenges & Best Practice Universität Münster Organisator
10/2010 - 09/2011	33rd INFORMS Marketing Science Conference Track Chair SIG Negotiation Analysis
08/2010 - 07/2015	OR Spectrum: Quantitative Approaches in Management Area Editor: Marketing
01/2010 - 10/2010	34th Annual Conference of the German Classification Society Track Chair: Marketing

Projects as Principal Investigator

01/2015 - 12/2017	Marketing Communication Innovativeness of European Entrepreneurs (Koordinationsmittel)
12/2014 - 08/2016	Marketing Communication Innovativeness of European Entrepreneurs
06/2006 - 10/2006	Dialogmarketing in Italien und Deutschland im Vergleich

Publications

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2025	Moliterni, S., Zulauf, K., Wagner, R., 2025. A taste of rural: Exploring the uncaptured value of tourism in Basilicata. Tourism Management 107, 105069. https://doi.org/10.1016/j.tourman.2024.105069
2024	Grimm, M.S., Wagner, R., 2024. Challenging the linearity assumption of intra-brand image confusion. Journal of Marketing Analytics 12, 355 – 374. https://doi.org/10.1057/s41270-022-00202-6
2024	Higueras-Castillo, E., Liébana-Cabanillas, F., Dos Santos, M.A., Zulauf, K., Wagner, R., 2024. Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles. Sustainable Development 32, 4671–4685. https://doi.org/10.1002/sd.2932
2023	Wagner, R., Kabalska, A., 2023. Between Involvement and Profit: Value (Un-)Captured by a Born-Social Start-Up. Journal of Social Entrepreneurship TBD. https://doi.org/10.1080/19420676.2023.2199765
2023	Wagner, R., Singh, S., 2023. Consumers’ body image expressions: Reflection of a Snow White or an Evil Queen. Frontiers in Psychology 14, 1097740. https://doi.org/10.3389/fpsyg.2023.1097740
2023	Zulauf, K., Wagner, R., 2023. Countering Negotiation Power Asymmetries by Using the Adjusted Winner Algorithm. Operations Research Forum 4, 19. https://doi.org/10.1007/s43069-023-00206-7
2023	Qian, C., Wagner, R., Seuring, S., Dion, P.A., 2023. Efficacy of supply chain relationships - differences in performance appraisals between buyers and suppliers. Operations Management Research TBD. https://doi.org/10.1007/s12063-023-00354-3
2023	Grimm, M.S., Wagner, R., 2023. Empirical Validation of the 10-Times Rule for SEM, in: Radomir, L., Ciornea, R., Wang, H., Liu, Y., Ringle, C.M., Sarstedt, M. (Hrsg.), State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM) - Methodological Extensions and Applications in the Social Sciences and Beyond. Springer Proceedings in Business and Economics, Cham, S. 1–597. https://doi.org/10.1007/978-3-031-34589-0_1
2023	Singh, S., Wagner, R., 2023. Indian wine tourism: new landscape of international spillovers. Journal of Asia Business Studies 17, 951–970. https://doi.org/10.1108/JABS-01-2022-0004
2023	Wagner, R., Baidoun, S.D., Salem, M.Z., 2023. The moderating role of narcissism in predicting the behavior intention of the Palestinian university students towards adopting the new Facebook currency. Online Information Review TBD. https://doi.org/10.1108/OIR-12-2021-0666

Lectures

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09/2019	the stained balance between ubiquity and exclusivity for different levels of luxury Luxury Brands Conference, Tokyo
08/2019	'The Role of Dark Side Characteristics in B2B and B2G Buyer-Manufacturer Relationships—An Empirical Study of European Cases' IMP annual conference, Paris
08/2019	The Role of Dark Side Characteristics in B2B and B2G Buyer-Manufacturer Relationships—An Empirical Study of European Cases , Paris
05/2019	Dark Side Characteristics in B2B and B2G Buyer-Manufacturer Relationships—An Empirical Study of European Cases 48th EMAC, Hamburg
05/2019	Service-Dominant Logic in the Digital Age - Are Actors still Co-Designers and Creators of Value? 48th EMAC Annual Conference, Hamburg
09/2018	How to ruin Buyer-Manufacturer Relationships - Evaluating and Comparing the Drivers of Customer Dissatisfaction in B-to-B and B-to-G Relationships IMP annual conference, Marseille
07/2018	B-to-B relationships and co-creation of value in the digital age - Quo vadis? Global Marketing Conference, Tokyo
06/2018	Supply chain relationship quality and performance - A buyer and supplier perspective Nordic Logistic Research Network (NOFOMA), Kolding
12/2017	Contemporary Disposal Practices of the Poorest – A Cross-Cultural Research Project 17th Cross Cultural Research Conference, Hawaii
12/2017	Religious Impacts on Disposal Behavior: Does Religion Influence People’s Disposal Behavior? 17th Cross Cultural Research Conference, Hawaii

Other Research Activities

2019	Applications of Statistical Methods in Airline Ancillary Pricing and Revenue Management Review
2017	(Sustainable) Supply Chain Management in Base of the Pyramid Review
2015	Determinanten der Rückkehrintention inaktiver Privat-Geldspender: Konzeptionelle Grundlagen und empirische Befunde Review
2010	Herausgeber der Schriftenreihe "DMCC Working Papers" Publisher activity