Journal article
Challenging the linearity assumption of intra-brand image confusion
Publication Details
Authors: | Grimm, M.; Wagner, R. |
Publication year: | 2024 |
Journal: | Journal of Marketing Analytics |
Pages range : | 355 - 374 |
Journal acronym: | JMA |
Volume number: | 12 |
Issue number: | 2 |
ISSN: | 2050-3318 |
eISSN: | 2050-3326 |
DOI-Link der Erstveröffentlichung: |
